What is Available
Jan0
What you choose to offer your members depends on what your members want. The most common types of distraction for exercisers are televisions; background music whichincludes radio, CDs, or customized tapes or CDs that contain a mix of music; cardio entertainment systems that offer a variety of options, including cable TV, workout programs, radio, an Internet connection and fitness software; and tracking software, either integrated into cardio consoles or available at a kiosk or computer within the facility.
If you Offer it, they Will Come
Jan0
When it comes to marketing Pilates-based programs to your members, you’ll be pleasantly surprised to discover that the media have done a considerable service in promoting its benefits. CNN, Vogue and dozens of newspapers have picked up on the Pilates trend, with the resultant publicity only helping to swell the number of participants. While the widespread publicity has piqued interest, more often than not, members still don’t have a very clear picture of what actually happens in a class or session.
Body Image and Steroid Use. Part 2
Jan0
Seeking an Edge
Andrew Feldman, M.D., chief of sports medicine at St Vincent’s Hospital in New York City believes the upswing in steroid use can be best understood from an even broader perspective — that of the whole cultural shift in Western society toward fewer distinctions between males and females.
Body Image and Steroid Use. Part 1
Jan0
Women in the workplace and stay-at-home-dads aren’t the only evidence of a new age of gender equality. Men’s new preoccupation with body image and women reaching for anabolic steroids tell the same tale.
The National Institute on Drug Abuse in Washington, D.C. reports that anabolic steroids have been linked to serious side effects in men since the 1950s.
Here’s my Play by Play
Jan0
Jake and Ken pair off against Jake and Jan. Clay is excited and just looks adorable in his cute, little blue shorts and floppy hat.
“Survivor’s Ready? Go!”
Ken climbs faster than Jan. Clay chops. Ken is off and running. They squeeze the ball through the net tube and carefully step over the cargo net. They run fast fast fast to the finish line. (Well, ok, they sort of just walked fast.)
For best innovation in Finance
Jan0
Cooper’s Teamwork program entered the untapped market for
corporate (and other group) experiential teambuilding.
Here’s a new twist on corporate fitness programs. How about a program that combines fitness activities with team building exercises and results in increased revenues? Sound too good to be true? It’s not. Just ask Dallas-based Cooper Fitness Center. Last year Cooper began Teamwork, a program designed as a get-away retreat for businesses. The program incorporates a series of outdoor and indoor activities to help group members focus on cooperation, willingness to accept help, appreciation of individual differences and support for team members.
Study Shows That Alternative Medicine Is ‘Complementary’
Jan0
Findings from a new study that shows healthcare consumers tend to use alternative-medicine methods alongside conventional medicine (rather than instead of) makes perfect sense, according to a New York-based expert on alternative medicine.
For best innovation in Exercise Programming
Dec0
AEROSport school assembly program showed kids at six Saratoga
Springs schools that fitness is fun and can lead to a healthy future.
When World Gym of Saratoga designed its AEROsport exercise program, it did so with an eye on the future. Not only did its innovative school assembly program make a healthful impact on the young people of Saratoga Springs, N.Y., but it proved to be a cost-effective marketing medium that’s likely to yield future members.
Are you Well Equipped
Dec0
Top-of-the-line exercise equipment in the aerobics room is not necessary, but safety is. Periodically assess the condition of your hand weights, benches, slides, resistance tubes and bands, etc. Do they need replacing?
Study Alcohol and Tobacco Regulation Should Be Based on Health Effects
Dec0
Articles in the popular press about alcohol and tobacco often imply that these substances should be taxed or regulated in similar ways because they have equivalent negative health effects. But moderate consumption of alcoholic beverages can provide significant health benefits to some groups of consumers.